![]() ![]() The idea was to create spectacular light shows themed around those different times in the calendar. “They wanted to create exciting experiences at different times of the year. “We did a few different installs with Cedar Fair’s parks in the US,” says Baird-Smith. It has been a driving force behind major tours over the years, as well as several installs in the themed entertainment world. Since its early years in lighting control, Avolites has become a market leader in the field of show control and integration. Here, we were really pushing the boundaries of technology.” An impressive portfolio We also did some big installs, like the OMNIA and JEWEL nightclubs in Las Vegas. “We went on to do some big world tours, like Coldplay and Eric Prydz. This put our video products on the map very quickly, and it was a really unique and innovative project to be a part of! There were LED panels between every seat in the stadium. “In 2012 we powered the world’s largest video display at the London 2012 Olympics a completely ground-breaking idea. ![]() Video can’t be loaded because JavaScript is disabled: Avolites Showreel () We knew that light and video integration was key.” If we wanted to be a leader in the market, we would need to have both lighting and video control solutions. But the control of these things was only very primitively integrated. Avolites saw that lighting and video were increasingly being used together, in order to create a visual experience. “Then in 2011, we added in video with Ai. ![]() This is because a lot of the technology that is being used in installations for themed entertainment is the same technology that is used on stages and in live shows. ![]() The appeal of the consoles broadened a lot into the install market and the experiential market. “But the technology and the equipment, as well as client expectations, continued to evolve. “That’s where our console success began, in the touring market mainly,” says Baird-Smith. Avolites was there with the Pearl console which delivered controls for that market.” The importance of light and video integration Intelligent lighting became affordable to more and more productions. Then we added consoles quite shortly after the company was set up. “Those racks went on to dominate the touring and film industry in Europe. Then, all the other rental companies around in London said, could you build that for us? And so, they decided to set up Avolites. They built a couple of dimmers for a tour that they were doing. They hadn’t been able to find what they needed in the market, so they decided to build their own. “Avolites was formed in 1976 by a lighting designer and an engineer. Early days of Avolites Stephen Baird-Smithīaird-Smith explains a little about the company’s origins as a provider of lighting racks: We also spoke to William Cheng, Sales Engineer for Asia and the Middle East. Ai is Avolites’ powerful video software that has been used in performances such as Coldplay and Eric Prydz and installations such as the National Museum of Qatar. Stephen Baird-Smith is Avolites’ Sales Manager, and Ciaran Abrams is the company’s Ai Lead Software Developer. Now, it is an industry leader providing game-changing lighting and video technology, and networking solutions.īlooloop spoke to the Avolites team to find out more about their innovative new technology, and how it is leading the way in the field of real-time light and video integration. ![]()
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